Think back to the time when you met your current partner’s (or a former partner’s) parents. Chances are good that you put a lot of effort into the way you presented yourself. It’s important to make a good first impression, and the way we look or dress often has a great impact on how that first impression is formed. [fast forward and you can download our flier HERE]
Here’s the thing: First impressions may seem trivial and insignificant, but they last. It takes less than 15 seconds for a person to form an opinion about a person they’ve just met, and as little as 3 seconds to form an opinion of a product.
Now consider your customer as the parent and your product as yourself – and you’re trying to leave a good first impression. Are you going to deliver your product to your customer in a beautifully designed custom package that speaks to the unique style of your brand… or in a plain, cardboard box?
If you want to make a great first impression with your customers, you can’t neglect the packaging. This super Swagman product highlight be focusing on customized product packaging and how it plays a key role in establishing a memorable, consistent brand experience.