Think back to the time when you met your current partner’s (or a former partner’s) parents. Chances are good that you put a lot of effort into the way you presented yourself. It’s important to make a good first impression, and the way we look or dress often has a great impact on how that first impression is formed. [fast forward and you can download our flier HERE]

Here’s the thing: First impressions may seem trivial and insignificant, but they last. It takes less than 15 seconds for a person to form an opinion about a person they’ve just met, and as little as 3 seconds to form an opinion of a product.

Now consider your customer as the parent and your product as yourself – and you’re trying to leave a good first impression. Are you going to deliver your product to your customer in a beautifully designed custom package that speaks to the unique style of your brand… or in a plain, cardboard box?

If you want to make a great first impression with your customers, you can’t neglect the packaging. This super Swagman product highlight be focusing on customized product packaging and how it plays a key role in establishing a memorable, consistent brand experience.

Product and custom packaging 101

Every sustainable business is built off of repeat customers. And your product packaging is a great place to start telling your customer that they should buy from you again. You can do that by bringing your unique selling proposition onto your packaging.

Strengthen your branding with custom packaging

Nothing says “great value for the money” like giving your customers a little more than what they’re expecting. And no, that doesn’t mean throwing in movie tickets or an Amazon voucher. It simply means showing your customer that you’ve gone the extra mile to give them more than they bargained for.

The power of unboxing

The personal touches of an unforgettable unboxing experience can provide a great customer experience and grow repeat conversions. Providing your customers with a unique unboxing experience lets them know that not only do you care how the product is delivered but that you go the extra mile to ensure they receive the best possible experience from end-to-end.

Make it serve a purpose (form follows function)

First and foremost, your packaging is there to keep the product safe and secure. In the world of packaging, form always follows function. A disco ball does no good if no one dances!

Brand your custom packaging

Chances are good that you’ve invested a solid amount of time into creating your branding style guide: logo, colors, shapes, textures, messaging, etc. If you want your packaging to leave a memorable impression on customers, make sure it aligns with the branding guidelines you outlined in your style guide. This helps create a feeling of consistency, from the online space into the physical realm.

How product packaging can impact conversions on-site

Great product packaging speaks directly to the quality standards of your brand. If you can provide your customers with an amazing overall buying experience, it’ll have a positive impact on your perceived brand value and your bottom-line.

Robert Baker, aka Swagman has been an official member with PPAI [Professional Products Association International] since 2013 and regularly attends the annual PPAI Expo to meet with established vendors, discover new products and learn about evolving industry standards. Swagman Vegas is a brand managed by North Star Multimedia.