As North Star Multimedia vis-à-vis Swagman enters our 13th year in the promotional products’ industry, we can offer these insights. You want your promotional items and merch to be cost-effective, so you need to know what will generate impressions and increase your brand awareness.

Outdoor Cap Beanie Promo
Outdoor Cap Beanie Promo

Cost per impression (CPI) is the measure of the value of a product, and you want as low a number as possible. On the right side, we can provide some general product-specific information to help you make data-led decisions about your merch.

The Advertising Specialty Institute® (ASI) released it’s annual Ad Impressions Study, the most useful and significant research report in the $23.2 billion promotional products’ industry.

Sourced from surveys of nearly 40,000 consumers, ASI’s nationwide study provides invaluable insight into the products that resonate most with end-users. Essentially, the study measures which products are most influential, meaning which products given away or sold to a consumer will most influence them to do business with an advertiser.

85% of consumers remember the advertiser who gave them a t-shirt or hat, making branded shirts and caps some of the best promo products available for businesses seeking a cost-effective way to increase brand awareness.

Over a product lifetime, outerwear like coats and jackets get the most impressions at 6,100.

T-shirts get 3,400 impressions.

Headwear such as hats also get 3.400 impressions

Bags like totes and duffle bags are just a little lower with 3,300 impressions.

  • A logo’ed hat that costs $10 will have a CPI of 3/10 of a cent.
  • A promo jacket that costs $20 will have a CPI of 3/10 of a cent.
  • A custom polo shirt that costs $10 will have a CPI of 4/10 of a cent.


A promotional cap is a great way to show your support for a team, organization, or company. They can also be customized to feature your logo or design. When choosing a promotional cap, it’s important to pick one that’s comfortable and that will stand out.

In the promotional products world, there are numerous cap vendors but over the years we have found that Outdoor Cap, based in Bentonville, Arkansas is obsessed and committed to setting the trends for innovation, quality and with the most variety, a hat vendor to easily partner with!

There are multiple occasions when it makes sense to give away promotional caps. Trade shows, corporate events, and other promotional opportunities are great times to hand out hats. They’re also perfect for use as employee or customer appreciation gifts. If you’re looking for a unique way to say “thank you” to someone, a personalized cap is a great option. And don’t forget about the holidays! A festive cap is a great way to spread cheer during the winter season.

So, how do you choose the perfect promotional cap for your brand? Begin by thinking about the type of customer you want to attract. Sporty? Hipster? Preppy? Young or old? Once you have a general idea, you can start browsing through our collection of caps and find the perfect style.

Colors and logos are also important factors to consider. You want to choose a color palette that’s consistent with your brand, and make sure your logo is eye-catching and easy to read. Finally, consider the material. Our cotton caps are a popular choice because they’re soft, comfortable, and durable.

Robert Baker, aka Swagman has been an official member with PPAI [Professional Products Association International] since 2013 and regularly attends the annual PPAI Expo to meet with established vendors, discover new products and learn about evolving industry standards. Swagman Vegas is a brand managed by North Star Multimedia.