Promotional hats & caps are versatile pieces of advertisement that can be used for different occasions. While they can be given away at promotional events, they can also be given out at school events, sports events or company conferences. Don’t forget your employees, for corporate events or team building activities. Having custom promotional hats, caps, and beanies can bond your staff, while also showing off your brand to a new audience.

Why do people love caps?

First and foremost, caps are incredibly versatile. They can be dressed up or down, for any occasion. They’re perfect for all weather conditions and keep your head and ears warm in the winter and cool in the summer. Plus, they have a ton of built-in functionality—you can adjust the fit, add a strap for when it’s windy, and even put a logo on them. And let’s not forget that they’re super stylish! No matter what your style is, there’s a cap out there for you.

Distributors should eagerly reach for the dollars that companies and individuals are willing to spend on ball caps. To successfully sell this category, Howard Schwartz, president of HDS Marketing (asi/216807), says that distributors must understand their client, which includes identifying the customer’s goal for a promotion.

Beyond knowing a client’s purpose, distributors must have a firm grasp of different cap fabrics, styles and trends (including retail fads) so they can match the client with a lid that meets the promotional objective. For example, if you’re working with a technology company that wants to attract a youthful audience to a new gadget, then you should pitch a cap that has a hip fashion‐forward look.

“Make sure you know your client and their audience,” says Pat Cavanaugh, CEO of Cavanaugh Marketing Group. “Different age Groups like different styles.” When pitching caps, distributors should emphasize their value as a mobile media that has the potential to create impressions wherever the wearer goes, says Schwartz. “If people like a cap, they’ll wear it every day,” he says. “You’ll get a lot more impressions than you would with just a polo.” Plus, distributors can tout that caps offer bang for a client’s buck, creating many impressions for an inexpensive price.

This point is especially well-made when pitching business clients who sell caps to customers. “A hat in a gift shop might start at $19.95, but let’s say you can get that client the cap for $6 to $10, and it’s getting worn over and over … you’re creating a wealth of value,” says Danny Friedman, vice president of Illinois based Added Incentives, who notes distributors should package caps as add‐ons to customers interested in apparel. “You put a cap and shirt together and that becomes a nice gift with higher perceived value,” says Adrian Sasine, marketing director at The Ice Box.

Caps are one of the most popular promotional products in the world, and for good reason. They’re affordable, versatile, and loved by everyone. Whether you’re only requirement is the 144 minimum or 1000’s of custom caps, Swagman can be your best resource!

Robert Baker, aka Swagman has been an official member with PPAI [Professional Products Association International] since 2013 and regularly attends the annual PPAI Expo to meet with established vendors, discover new products and learn about evolving industry standards. Swagman Vegas is a brand managed by North Star Multimedia.