PRODUCT/SERVICE RECALL
76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
FREQUENCY
73% of those who used the promotional product that they had received stated that they used it at least once a week. 45.2% used it at least once a day. Note: The greater the frequency of exposure, the lower the cost per Impression.
REPEAT EXPOSURE
55% of participants generally kept their promotional products for more than a year. 22% of participants kept the promotional product that they had received for at least six months.
RETENTION
75.4% of those who received a promotional product stated that they thought the item was useful. Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone.
DIRECT MARKETING
The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%. The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone. The use of a Promotional Product as an incentive to respond reduced the cost per response by two-thirds.
TRADESHOWS
71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 76.3% of attendees had a favorable attitude toward the company that gave them the product. Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
CUSTOMER REACH
71% of respondents randomly surveyed reported receiving a promotional product in the last 12 months.
REPEAT BUSINESS
Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period. Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied. Sales people who gave promotional gifts to their customers received22% more referrals than sales people who did not use promotional products.
SOCIAL MEDIA
Social media is super important in getting the word out about products that companies give away. When people get these free items and then talk about them on social media sites like Instagram or Twitter, it’s like setting off a chain reaction – the message keeps spreading further and further.
IMPRESSIONS
52% of participants in the study did business with the advertiser after receiving the promotional product.