Promotional Products Work! ~ Case Studies

Product/Service Recall

76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.

FREQUENCY

73% of those who used the promotional product that they had received stated that they used it at least once a week. 45.2% used it at least once a day. Note: The greater the frequency of exposure, the lower the cost per Impression.

Repeat Exposure

55% of participants generally kept their promotional products for more than a year. 22% of participants kept the promotional product that they had received for at least six months.

Retention

75.4% of those who received a promotional product stated that they thought the item was useful. Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone.

Direct Marketing

The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%. The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone. The use of a Promotional Product as an incentive to respond reduced the cost per response by two-thirds.

Tradeshows

71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 76.3% of attendees had a favorable attitude toward the company that gave them the product. Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

Reach

71% of respondents randomly surveyed reported receiving a promotional product in the last 12 months.

Repeat Business

Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period. Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied. Sales people who gave promotional gifts to their customers received22% more referrals than sales people who did not use promotional products.

Product/Service Recall

76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months.

IMPRESSIONS

52% of participants in the study did business with the advertiser after receiving the promotional product.

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